Data Use Policy
At Lumiyaa, we believe in complete transparency about how we collect, use, and protect your data. Your trust is the foundation of our relationship.
This Data Use Policy explains how Lumiyaa India Private Limited ("Lumiyaa," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use our platform, website, and services. We are committed to ensuring that your privacy is protected and that your data is handled responsibly and transparently.
Quick Summary
We collect data to provide better services to all our users — from farmers to companies. We never sell your personal data. We use industry-standard security measures to protect your information.
Information We Collect
Personal Information
When you register as a farmer, company representative, or partner, we collect:
- Full name and contact details
- Email address and phone number
- Physical address (farm or business location)
- Government-issued ID (for verification)
- Bank account details (for payments)
- GST number (for companies)
- FSSAI license details (for companies)
Transaction Data
When you use our platform for buying or selling milk, we collect:
- Milk volume and quality metrics
- Transaction amounts and history
- Payment records and invoices
- Collection and delivery timestamps
- Quality test results
- Price negotiation history
Technical Data
When you visit our website or use our app, we automatically collect:
- IP address and device information
- Browser type and version
- Operating system
- App usage patterns
- Location data (with permission)
- Cookies and tracking technologies
How We Use Your Data
Service Delivery
To facilitate milk transactions, process payments, and manage your account
Quality Assurance
To track milk quality, provide certificates, and maintain standards
Communication
To send updates, alerts, and important notifications about your transactions
Platform Improvement
To analyze usage patterns and improve our services
Fraud Prevention
To detect and prevent fraudulent activities on our platform
Legal Compliance
To comply with applicable laws and regulations
Data Sharing & Disclosure
We share your data only in the following circumstances:
Important: We never sell your personal data to third parties for marketing purposes.
Data Security
Encryption
All data is encrypted in transit and at rest using industry standards
Access Control
Strict role-based access controls for all team members
Regular Audits
Regular security audits and penetration testing
Data Backup
Automated, secure backups to prevent data loss
Employee Training
Regular security awareness training for all staff
Incident Response
24/7 monitoring and rapid incident response team
Your Rights Over Your Data
You have the following rights regarding your personal data:
To exercise any of these rights, please contact us at lumiyaaind@gmail.com
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements.
- • Account information: Retained for as long as your account is active, plus 3 years after closure
- • Transaction records: Retained for 8 years (as required by tax laws)
- • Usage data: Retained for 24 months for analytics purposes
Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you become aware that a minor has provided us with personal information, please contact us immediately.
International Data Transfers
Your data may be transferred to and processed in countries other than India where our service providers operate. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.
Changes to This Policy
We may update this Data Use Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
Contact Our Data Protection Officer
If you have any questions about this Data Use Policy or our data practices, please contact us:
808B, DLF Prime Tower
Pocket F, Okhla Phase I
Okhla Industrial Estate
New Delhi, Delhi 110020